There's no doubt that medical practices are busy. Physicians have incredibly limited time, and administrative staff members often wear many hats. However, attracting a steady stream of new patients, enhancing the experience for current patients, and improving brand perception are more important than ever. Effective marketing is essential for any business, and medical practices are no exception!
Sure, you could pay thousands of dollars to an agency to handle this for you. But what’s been proven to offer even greater returns is dedicated outreach from those who know your practice best – you and your staff. With Owned Reputation’s O.R. Blueprints, you can take ownership of your practice’s marketing and do it yourself by following our proven and easy-to-use guidelines. The best part? It all comes at a SMALL FRACTION of the cost of a monthly retainer for a PR and marketing agency or the salary of an in-house marketing specialist.
"But who has time for marketing?" We hear it all the time. Of course you have time. You have 10 minutes to check your personal Facebook or Instagram feeds or catch up on the latest news about your favorite team, right? Then you have 10 spare minutes to boost the growth of your medical practice, improve your financial stability, and own your reputation. With our easy-to-use blueprints, we break down exactly how you, your practice's staff, family, or friends can attract new patients, better engage with your existing patients, and take your business to the next level.
Here are 5 ideas to add effective marketing processes to your existing workflow: