The following is a guest article by Dave Anderson, Co-Founder of Owned Reputation In today’s competitive and evolving healthcare landscape, effective marketing has become crucial for medical practices striving to attract new patients and retain existing ones. Traditional marketing methods, often sparked by hiring in-house resources or outsourcing to external agencies, can be prohibitively expensive. However, a

Owned Reputation was featured in Physicians Practice. Yet, many medical practice owners and administrators are reluctant to manage marketing campaigns on their own due to time constraints or lack of familiarity with promotional strategies. The familiar phrase, “you don’t know what you don’t know,” rings especially true here, as it’s often impossible to know where