Owned Reputation was featured in Physicians Practice.
Yet, many medical practice owners and administrators are reluctant to manage marketing campaigns on their own due to time constraints or lack of familiarity with promotional strategies. The familiar phrase, “you don’t know what you don’t know,” rings especially true here, as it’s often impossible to know where to start with marketing or public relations if you are a novice. With search engines and artificial intelligence tools, it may be incredibly easy to search for “how” to do something, but it’s often the “why,” “where,” and “when” that elude us when first starting a new discipline.
Medical practices are undeniably busy places. Physicians have incredibly limited time, and administrative staff often juggle multiple roles. Despite this, attracting new patients, enhancing the experience for current patients, and improving brand perception are more crucial than ever. Effective marketing is essential for any business, and medical practices are no exception.
To read the full article, visit Physicians Practice.
